Many people think it’s not important to judge an album by its cover. Because what matters is not the outside, but the music on the inside. However, the outside image, which is the visual cover, should attract the attention of new listeners, even...

TikTok, a social media giant which by now is known by virtually any musician or record label in the world, is still a mystery for most of the music industry experts. It grows in such proportions and speed, and especially in a target group so young...

The creative process of a musician is always the starting point for any musical career. But from the first notes and words to appear on paper until a sold-out venue there is a long way to go. Figuring out how to get music on Spotify often seems li...

On December 1st 2020 the newly created platform will be launched. Kwettr pivots from being a boutique marketing agency to an easy to use platform for artists. “Our new platform enables artists and record labels to reward their loyal fans ...

Back in the old days, artist/fan relationships were easy to determine. A band performs, cd’s are sold and new fans become a member of fan clubs. A few easy to measure, standalone pillars in an even more easy music market.  But that’s t...

To be a musician it isn’t only about music production, performing, and being creative in general, nowadays it is also about self-promotion of your releases. ...

SEO and SEA are two of the most underestimated parts of online marketing for musicians and record labels. Over the past decade, we’ve seen a shift towards advertising on social media instead of other ads giants like Google. Let’s take a closer...

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly fit for artists and record labels. Learning all ther...

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly fit for artists and record labels. Learning all ther...

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly fit for artists and record labels. Learning all ther...

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly fit for artists and record labels. Learning all ther...

The world is facing its biggest humanitarian challenge since WWII: COVID-19. Lockdowns, crises, overcrowded hospitals and economic malaise in almost every country in the world. For the music and entertainment industry a problem of this scale is de...

Happy Hongbao! For those of us that don’t speak Chinese, it means Happy New Lunar Year.Hongbao is a Chinese tradition, a red envelope filled wit...

Our mission is to improve the artist/fan relationship. Resulting in a bigger reach and more revenue for artists. We aim to create a world in which both artists and fans feel respected so they can develop themselves to become the person t...

Kwettr offers artists and record labels a wide variety of services for promoting music online. Besides our paid services, we also offer a part of our tools for free. This blog desc...

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” - John Wanamaker (1838 - 1922). A famous quote...

What is IBM Watson? The IBM Watson platform and database has data of over 800 million people. It can identify and understand any audience by combining over 175 attributes, using artificial intelligence....

Direct messages on social media channels have been a hot topic in the music industry for years, with lots of different opinions on the matter. This blog shows you how to successfully run a direct message campaign on social media....

Streaming services play an important role in the modern music industry. A crucial step to mainstream success is being able to reach the masses. Generating revenue is incremental to reaching large crowds. Spotify is a key player when it c...

“Buy my album….stream my new single…. visit my concert…” All too easy to use as posts on Twitter, Facebook, Instagram if you’re an artist. Tell people where you will be performing or when your new release hits the stores, is part of so...

Releasing music is one thing, but successfully releasing music and getting it featured on Spotify is a whole different challenge. Artists, bands, record labels should always focus on their music, that is why we focus on online marketing. Here is a...

Have you got an album coming up and looking for a killer way to promote it? We’ve put together a guide for record labels and artists with useful tips for a successful album promotion....

Assets, content, videos: Quality is King It might sound obvious, but the most important factor in promoting a single release is the quality of the complete package. The audio, music videos, artwork and label copy should be of the highest ...

Since 2004 the world of digital dance music has been dominated by Beatport. The largest DJ download portal in the world, surviving other landmark DJ shops such as Trackitdown, Audiojelly and DJTunes. Amongst DJ’s, Beatport is a benchmark for new...

It may sound a bit strange, but artists can actually make money by giving away free exclusive content. This blog describes a type of online marketing called social unlocks and how the music industry can benefit from it....

Content marketing is actually one of the oldest forms of marketing, dating back at least 100 years. It’s a way of marketing perfectly suitable for the music industry, especially nowadays in the digital age....

Question: what do you value more? Seeing an ad on social media about a new restaurant, or having one of your friends recommend that same restaurant to you? That’s the power of wo...

Looking for a high-quality music landing page? Look no further, our free link building tool Complete.me. Any artist can relate to this issue: needing to communi...

Indie label promotion guide Successful promotional campaigns drive traffic and sales for independent record labels. Whereas majors have big budgets, resources and time, a smaller record company faces challenges. We have analyzed our campa...

One of the most popular social media for musicians nowadays is Instagram. And of course, the internet is filled with tips and tricks for Instagram stories, user-generated content or advise on times to post. But what most blogs don’t cover is the...