Blog

In the digital age, music blogs play a pivotal role in helping artists gain exposure, build their fanbase, and navigate the competitive music industry. These blogs serve as gateways to connect…

In the digital age, SoundCloud has emerged as a game-changer for musicians and music enthusiasts alike. Established in 2007, this platform has reshaped the music industry landscape by offering a space…

The music industry has always been at the forefront of innovation, constantly adapting to new technologies and consumer demands. In recent years, one technology that has made a profound impact on…

Getting your music released is no longer a matter of finding the right record label that is willing to sign your music based on a demo. A multitude of digital distributors,…

Can modern-day artists make a living from streaming music? That’s a very relevant and much-heard question in the music industry. The market of music streaming depends on the masses, scalable solutions…

To explore what Web 3.0 has to offer for artists and record labels, we first need to understand what this term exactly means. To fully understand Web 3.0, it is useful…

Radio is still a major source when it comes to discovering new music. For many artists radio is undoubtedly still a big goal: airtime on large national radio stations means reaching…

Beatport is the most important DSP for DJs. Established in 2004, it became the biggest in a wide range of digital download stores. Long gone competitors like Audiojelly, Track it Down…

Every day over 60.000 tracks are added to Spotify. Most of them go unnoticed, a small portion ends up on the radio and even a smaller portion ends up as hits….

Streaming music consumption is still reaching new heights year on year. It has proven to be a solid business model, replacing physical carriers and increasing the total amount of annual revenue…

Bandcamp is an online music service for bands, artists, record labels and fans. A place where fans can find all there is to know about their favourite artist or band, and…

Apple Music, Spotify, Amazon, Deezer, Beatport… getting featured on one of these portals means the world to most artists. It’s like getting your cd featured on the top shelves of a…

“Buy my album….stream my new single…. visit my concert…” All too easy to use as posts on Twitter, Facebook and Instagram if you’re an artist. Tell people where you will be…

Spotify for Artists is a free platform of Spotify that allows you to claim your Spotify artist profile, become verified, and access statistics and tools to develop your musical career. It…

With an abundance of music platforms available for musicians worldwide, one might ask why YouTube is so important. Artists often go above and beyond to create music, why is it so…

Power of a music video: added value Back in the ‘80-ties and ‘90-ties music videos were without a doubt the most important creative content to support a new release. Pre-internet era music…

On June 17 2016 Korean brand Pinkfong released their video ‘Baby Shark Dance’, and the rest is history. On February 11 2021 the video was the most viewed video of all…

Spotify Discovery Mode is a new marketing tool made by Spotify, aimed to serve new tracks from artists to a new set of listeners.

It’s one of those terms that has been going around the internet for months now: NFT. Here’s an overview of what NFT’s are, some examples and of course what they can…

‘Join me on Clubhouse’. It sounds like some kind of chic high-end exclusive club but in fact, it is an app. And what does it do? Simply put: it lets you eavesdrop on…

Many people think it’s not important to judge an album by its cover. Because what matters is not the outside, but the music on the inside. However, the outside image, which…

TikTok, a social media giant which by now is known by virtually any musician or record label in the world, is still a mystery for most of the music industry experts….

Since 2004 the world of digital dance music has been dominated by Beatport. The largest DJ download portal in the world, surviving other landmark DJ shops such as Trackitdown, Audiojelly and…

“Half of the money I spend on advertising is wasted; the problem is I don’t know which half” – John Wanamaker (1838 – 1922). A famous quote from a department-store magnate, describing…

To be a musician it isn’t only about music production, performing, and being creative in general, nowadays it is also about self-promotion of your releases. These days musicians are spending 50%…

The creative process of a musician is always the starting point for any musical career. But from the first notes and words to appear on paper until a sold-out venue there…

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly…

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly…

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly…

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly…

The world is facing its biggest humanitarian challenge since WWII: COVID-19. Lockdowns, crises, overcrowded hospitals and economic malaise in almost every country in the world. For the music and entertainment industry…

Streaming services play an important role in the modern music industry. A crucial step to mainstream success is being able to reach the masses. Generating revenue is incremental to reaching large…

SEO and SEA are two of the most underestimated parts of online marketing for musicians and record labels. Over the past decade, we’ve seen a shift toward advertising on social media…

Looking for a high-quality music landing page? Look no further, our link-building tool Complete.me. Any artist can relate to this issue: needing to communicate a new release to fans. A new single,…

Indie label promotion guide Successful promotional campaigns drive traffic and sales for independent record labels. Whereas majors have big budgets, resources and time, a smaller record company faces challenges. We have analyzed…

Have you got an album coming up and are you looking for a killer way to promote it? We’ve put together a guide for record labels and artists with useful tips…

Releasing music is one thing, but successfully releasing music and getting it featured on Spotify is a whole different challenge. Artists, bands and record labels should always focus on their music,…

Happy Hongbao! For those of us that don’t speak Chinese, it means Happy New Lunar Year. Hongbao is a Chinese tradition, a red envelope filled with money, given away during Lunar New…