‘Join me on Clubhouse’.
It sounds like some kind of chic high-end exclusive club but in fact, it is an app. And what does it do?
Simply put: it lets you eavesdrop on other peoples calls.
How can you use Clubhouse in music marketing? Let’s dive into that.
Clubhouse is an app that enables you to listen to other peoples audio conversations. Nothing illegal, rest assured because the people who are talking on the phone have allowed users to listen to the call. You can f.e. listen to calls between influential people in all different kinds of businesses.
One of the most important events that sparked the Clubhouse fire was a tweet posted by Elon Musk about it:
On Clubhouse tonight at 10pm LA time— Elon Musk (@elonmusk) January 31, 2021
Musk was referring to the new app, Clubhouse, which can also be seen as a social network. Musk received an invitation to use the app, planned a call at 10 pm time and let the world know he would be there and Clubhouse users could listen to the conversation.
Clubhouse conversations are not recorded by the app and disappear once the call ends. Participants can (digitally) raise their hands and be invited to join the conversation.
Well, still pretty exclusive but it is growing at a fast rate. It all started in the United States, Silicon Valley, where a limited number of influential people in the tech industry were invited to use the app.
Up until June 21st It was so exclusive that you could only join if you were invited to use the app. Someone had to invite you otherwise you couldn’t access the app.
Soon after the launch, a select group of famous (mostly American) people started using the app, including Drake and Kevin and Oprah Winfrey.
Rooms divide the calls into certain lines of business, for example, Sports, Tech life, Wellness, and Places. Based on your interests the app also advises you to listen to certain calls within your line of business.
Drake was one of the first artists who was invited to Clubhouse. You can also join in on Rooms with record labels, producers and festival curators.
Inviting people to use Clubhouse helps bring relevant people to the platform and it gives you extra exposure by linking your profile to their profile.
Start with the basics about you as an artist (links, name, what you do and what you are looking for and links to popular social media and streaming platforms).
Getting recognized by other creators helps to improve your profile as well. Frequently entering multiple rooms will add value to your profile.
Using the app frequently and mostly within your interest (music) will get you closer to rooms that are within your market. Increasing the number of connections means increasing your reputation. Ask questions, raise your hand in conversations in order to reach a large audience. And of course share your Clubhouse experience on socials and YouTube, as Elon Musk has done.
This requires an approach that is a bit different to other social media that artists use, like Facebook or Instagram. Lots of artists hardly follow any people on these platforms, but on Clubhouse it is important to follow people you find interesting.
By meeting and discussing with people from the music industry you improve your own visibility and your image. Be seen as the music industry professional, be heard and grow your followers base.
As a record label, you can host a demo drop, as a band you can perform your new single.
Dropping a new single to a room full of radio curators or a room with Spotify curators can increase your reach. Many rooms have curators, like in panel discussions and seminars, keep that in mind.
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