Kwettr -  How-to-promote-music-on-YouTube

How to promote music on YouTube

On June 17 2016 Korean brand Pinkfong released their video ‘Baby Shark Dance’, and the rest is history. On February 11 2021 the video was the most viewed video of all time, surpassing the former record holder ‘Despacito’ by Luis Fonsi. ‘Baby Shark Dance’ currently has 9.5 billion views on YouTube.

Imagine what kind of ad revenue must have been generated by that video? 

YouTube has been one of the most important platforms for music discovery for over a decade. Luis Fonsi and Gangnam Style are good examples of that. But emerging on YouTube is just as elusive as breaking through on Spotify, these platforms are basically shaped like pyramids. The majority of all videos receive few views and only a handful of videos break records.

The good thing about YouTube is that it is owned by Google. And yes, we all know Google is king when it comes to advertising. Google is the biggest media company in terms of online advertising and yes, promoting a video can be done through Google Ads.

The options we have on Google Ads are elaborate. F.e. Google Display ads, Google Search, Google Shopping and YouTube (TrueView) ads. In this case, we will focus on promoting videos.

Kwettr -  Google-Display-Ads-Google-Search-Ads-Google-Shopping-Ads-YouTube-Ads

What are the options?

If we compare Spotify with YouTube there is one big difference: on Spotify, you can promote a playlist. On YouTube, it is not possible to promote a YouTube Channel. You can use YouTube Creator Studio to improve your channel but unfortunately, it is not possible to boost the channel using an ads campaign. Kwettr boosts videos; not channels or content on YouTube Music.

Promoting a video is the best option for musicians. This can be done by Kwettr, a Google Certified ads partner. All our options can be read on the Discover page of YouTube Marketing.

Kwettr -  Kwettr-YouTube-Marketing

How can I start?

Getting started with YouTube ads is easy. Simply select one of our packages, include the URL of your video and tell us the genre. After purchase, we will boost your video until it has reached a certain number of views. This can be done for every music genre.

Are there limitations?

Yes, the Google algorithm is very powerful yet not 100% accurate. It goes without saying that nudity, alcohol and explicit content is not allowed, but in some cases, the algorithm accidentally flags content that is safe. In these cases, we contact YouTube and give it our best effort to get the promotion started. In rare cases that this is not successful, we have a money-back guarantee.

Can I monetize the view?

Yes, you can. The views on your video are real views, by real people and if you have enabled monetization on your channel you will get paid for the views we generate through ads campaigns.

How can I target my YouTube ads?

We use our artificial intelligence tool IBM Watson to find the right target audience. We simply create a report based on the genre of music and we use a so-called targeting pack for creating ads. In case you have specific needs, we can also place ads on YouTube channels and videos of your choice.

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Best practices

Most of our clients combine YouTube ads with Spotify playlist campaigns. These two promotions combined increase the stream numbers and reach on the two most important music platforms.


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