Spotify for Artists is a free platform of Spotify that allows you to claim your Spotify artist profile, become verified, and access statistics and tools to develop your musical career. It is accessible to any artist who has at least one song on Spotify.
First of all, you get access to your content on Spotify. Artists are able to make their profile look better. It helps to attract fans and of course Spotify’s playlist curators.
The analytics section of Spotify for Artists helps you make marketing decisions based on the streaming activities of your fans. Get insights on what playlists work best.
One of the most recent integrations is Shopify: manage your merch sales from within your Spotify for Artists account.
Spotify even opened up its so-called Ad Studio to artists. In the past, advertising on Spotify was mostly reserved for large labels and distributors. Nowadays any artist can download the Ad Studio and start advertising themselves.
Marquee is a sponsored recommendation of your new release to Spotify users who have recently shown interest in your music. Not yet available in every country. It is very much like a regular ad, but then more sophisticated and better looking. Also, it is more expensive.
Use the Artist Profile section to add images:
The picture displayed in search results in the Spotify app.
The image on top of your Spotify profile.
Here you can select the images shown in the About section of your profile.
Spotify gives you 1500 characters for your bio. You are allowed to use @tags for artists, albums, playlists and tracks on Spotify, or links to social media.
Spotify enables you to raise funds from your fans on Spotify, either for yourself or another project. Spotify does not take any cut from these funds. Links to fundraisers can be included in your bio.
All artists that have at least one track on Spotify can claim their accounts easily. It is done through this link. If you distribute your music through Kwettr, that means you can definitely claim your artist profile.
After claiming your profile, you can also give team members access. For example, managers who can submit your pitches to playlists.
Well before the release date, you can use Spotify for Artists to pitch music to Spotify’s playlist curators. Some tips:
The statistics part of a Spotify for Artists account contains valuable information. Stream-, listeners- and follower counts, source of streams, playlist placements and demographics about your listeners. Here are a few things to keep in mind:
Spotify for Artists is a powerful tool for artists and managers, to improve their online presence on Spotify. Kwettr clients can combine pitches to Spotify for Artists with pitches to user-generated playlists. One of the benefits is that your tracks get featured in more playlists and will end up higher in Spotify’s algorithm for features.
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