Kwettr -  Music-marketing_-A-guide-to-successfully-promote-a-music-album

Music marketing: A guide to successfully promote a music album

Have you got an album coming up and looking for a killer way to promote it? We’ve put together a guide for record labels and artists with useful tips for a successful album promotion.

The magic number: 4 weeks 

Make sure that your album has been delivered to all digital service providers (Spotify, iTunes etc) at least 4 weeks prior to the release date. DSP’s (digital service providers in the music industry) need at least 4 weeks lead time when it comes to scheduling content, features, promotions or passing an album through an editorial team. Wonder how to get your album pitched at DSP’s? Our marketing campaigns include pitches.

Kwettr -  Kwettr Promotional Pitches DSP’s (User case - Black Hole Recordings)

Data, data, data 

4 is the magic number, Data is the magic word in online marketing. Collecting and interpreting data is more important than ever. Find out how to improve online advertising, organic posts, tone of voice and even who your biggest influencers are with Watson reports. 

A Watson report shows you exactly who to target: it pinpoints a segment of people who are most likely to buy or stream your album. Watson analyses social media channels and shows you what type of content, for example, music videos, are best used in a relationship marketing strategy. 

The reports advise on content strategy; which post works best on what social media site. Content marketing for the music business.

Kwettr -  Kwettr IBM Watson Reports

Pre-save, pre-order

The best way to create a buzz before the release date is having pre saves and pre-orders available for your hardcore fans. Spotify pre-saves and iTunes pre-orders can be communicated to a large group of people by using the Kwettr app. Share music on the Kwettr app and connect to thousands of music fans.

Kwettr -  Kwettr pre-saves


Another great way to improve customer experiences is sharing exclusive material. Snippets of new tracks, videos of studio time, meet and greets, signed copies of albums, goodie bags. Use targeted direct message campaigns to reach out to your existing customers with personalized messages.

How about letting fans unlock the artwork of your album? Let them solve a small digital puzzle (with interactive sharing elements) and as a reward, they see your new album cover. Our Unlock Tool offers a perfect solution for this.

Socials: organic and ads 

Why use a press & PR agent if targeted social ads and Google AdWords reach the same people for only a small portion of the money? And be sure to always check your Facebook Insights for valuable data on organic posts. Here are a few tips. 

Free giveaways

Besides exclusives, there is bound to be some content that can be given away for free. Reward your most loyal customers when they share your message on social media. The Unlock Tool is a perfect fit for that. Get yours here.

Kwettr -  Discover-Unlock-Tools

Video content

Got smashing video content of your album tracks, gigs or studio time? Upload it into our Kwettr app and all your fans (and the Kwettr community) can access it with just a tweet, like or share. The app even lets your fans create their own video content, using filters of your artwork. Get featured here, and use our app as a loyalty program. The app enables long term customers to unlock great exclusive content. 

Email marketing: still a relevant tool for the music industry

Our Kwettr tools collect email addresses of all fans who share, like, tweet or follow. These email addresses are collected on behalf of our customers (record labels, artists) and are not shared with third parties.

The Kwettr mail program has great targeting options. Select the most active users and only offer content to those who are looking for it. Tailor-made content offerings are a sign of good customer service.

To sum up…

Promoting an album takes time and dedication. Start at least 4 weeks in advance, use our free e-books and tools for inspiration or contact one of our account managers. Kwettr has products or services for all budgets and free tools to start with. 

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How to design and promote your new album cover The importance of online ads for artists and record labels Soundcloud or Spotify? The best streaming service for music promotion