Since 2004 the world of digital dance music has been dominated by Beatport. The largest DJ download portal in the world, surviving other landmark DJ shops such as Trackitdown, Audiojelly and DJTunes. Amongst DJ’s, Beatport is a benchmark for newly released tracks; the Beatport genre and main chart are constantly under close supervision by all dance minded enthusiasts.
Kwettr started out as part of a record company and has been in good contact with Beatport ever since the beginning.
This guide has tips & tricks on how to improve music marketing for Beatport.
Remember that Beatport’s customers are mostly DJ’s and producers, which is a big difference compared to Spotify or Apple Music. Customers of Beatport are very critical when it comes to buying music; only the best productions or most promising tracks are being bought.
Beatport is also run by dance minded people, of course, their curating teams for all genres know their business very well. Make sure to only deliver high-quality productions because the competition is killing. Mastered tracks, a good distributor or record label and proper quality control are crucial.
Like any other major DSP, Beatport has strict rules regarding delivery and pitch deadlines. Be sure to always take at least three weeks lead time for a pitch, which means that the content needs to be delivered even before that. Stay on the safe side, deliver content at least 4 weeks prior to the release date.
Same goes for pitching, be sure to be on time. Pitching for features is done by record labels and distributors. Make sure they receive all the relevant marketing information well in time so they can send a proper pitch for playlists. Kwettr can also help with pitching new releases.
Beatport was very late in adopting the pre-order possibilities for digital music. A tool outdated for the commercial music industry, like iTunes and streaming platforms, but very useful for online marketing in the DJ world.
Generating lots of pre-orders enhances the chance of a new track charting upon release date (which gives better chances of a track gaining visibility). Besides that, generating pre-orders enhances the chance of getting featured on a genre page. Include pre-orders in your marketing campaign.
The Beatport Hype program is a marketing tool specially made for smaller labels or upcoming artists who seek visibility. It is a paid service of around $10 per month. Labels who use Hype can get featured on the Hype sections of each genre.
Keep in mind that this is a paid feature; fellow DJ’s are potential customers and may take Hype tracks in lower esteem as paying for features is not common in the dance world.
A large portion of the tracks sold is sold through DJ charts. DJ’s can submit charts of tracks they have been playing frequently (and yes, you can include your own new tracks of course) and these charts get featured. DJ’s act as tastemakers, influencers and inspirators for other DJ’s.
Pitching a chart for a feature can be done through Kwettr Enterprise.
Social media channels play an important role in communicating a new release. Not so much aimed at generating sales, but more a matter of creating awareness amongst fellow DJ’s. (However, all posts on social media always contain the usual ‘buy my track on Beatport now’).
Using social media marketing for releases on Beatport should be aimed at fellow DJ’s, as a brand awareness and indicator of success. A track in the charts indicates that lots of DJ’s value the track and are playing it. Organic posts usually suffice, online advertising for chart positions on Beatport usually do not make up for the money spent.
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