How to create the ultimate link building page for free

How to create the ultimate link building page for free

Looking for a high-quality music landing page like Linkfire? Look no further, our link-building tool

Any artist can relate to this issue: needing to communicate a new release to fans. A new single, album, tour, anything worth communicating to fans. This is an area that has endless opportunities as well as a couple of challenges for online marketing.

Our smart landing pages help you face all challenges when it comes to music marketing. Before we dive into, let’s have a look at why record labels and artists need smart links.

Let’s start with some of the biggest challenges:

Challenge no. 1: streamline communication

Record companies or artists that want to release a new track start with making a solid marketing plan. A well-thought strategy for communicating a pre-order or Spotify pre-save is important. The first step is always to generate high-quality content, once this has been delivered to streaming platforms we face certain challenges.

Here comes the tricky part: try to effectively communicate all pre-order or pre-save links in just 1 post. Not only will this be a mess on social media channels, but chances are also that people will lose interest when reading the post because it is long and tedious.

John Doe Facebook post

And equally important: how to measure success in an easy way? Using multiple links means tracking multiple links. To solve this, you need a smart link (much like Linkfire also offers).

Challenge no. 2: Measure success 

Every post on social media or mailing you send out can have track and trace links, of course. But communicating more than 1 link is challenging to say the least: each extra click to a sale or stream can be a lost click, and that influences your advertising budget. If on average, your fan can click over 5 different links, then you need to track all these clicks and measure success. People lose their attention very easily.

So what do we need? An intelligent music landing page

As mentioned above, the digital age comes with great opportunities as well. Our tech developers have done a thorough investigation over the past years, asking hundreds of artists and labels what they value in solid marketing communications.

The outcome of this research shows that an intelligent music landing page is needed to tackle both challenges. We created a self-serving landing page creator for labels and artists. Custom-made for any label, band or DJ, each link-building campaign starts with

Added value: find out why you need this


One landing page to unify all links. Instead of communicating dozens of links to sales portals, use just that one link to your own custom-made board.



Include the link in your marketing campaign: mailings, Google AdWords, posts.


Track and trace all clicks to sales portals such as Spotify, Apple Music, Amazon Music, Beatport and YouTube Music. A board enables you to include countless links to sales portals, but the best practice is to focus on a select few that generate the most revenue. For example the iTunes Store for pre-order, Apple Music, a link to your site or links pointing to portals that monetize your content.

Data analysis

Measure clicks per streaming service, territory or content. Each piece of content is tracked, a perfect way to learn more about music sales. Artists get data about buying links, that can be used in a link-building strategy.

The importance of data in future marketing plans

Collecting and interpreting data in the digital age should be the backbone of any long-term marketing plan. With Kwettr tools we enable independent artists and labels to collect all sorts of data, including data from social media, sales, streams and data collected using artificial intelligence tools. Find out all about our services here.

Link building: an important ranking factor

Creating relevant links to your content is important for search engines. links are easy to share, for example, they can be included in a guest post, anchor text or blog comment. The CMS is an easy-to-use back-end system in which you can manage links. Also, make sure all your internal links and no-followed links are checked frequently.

Whereas Linkfire is commonly used by major record companies like Sony Music, Warner Music and Universal Music, our tool is specially made for independent artists and smaller record labels. Create smart links, spark fan engagement and get valuable insights.

To sum up: a shortcut to getting started is your music landing page. Create intelligent links that route fans to your music on all available portals.

  • Easy to use
  • Create 1 link to an unlimited number of portals
  • View clicks, statistics and geographical data
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