Discover IBM Watson

IBM Watson

• Optimize targeting audience for ads
• Create customer segments
• Find out where your target group spends time on-/offline
• Included in our Enterprise package

Included in our Enterprise package

The IBM Watson platform and database has data of over 800 million people. It can identify and understand any audience by combining over 175 attributes, using artificial intelligence.

Use Watson reports to save money on ads and find new target groups.

Use IBM Watson to

	To improve social media ads campaigns
	Watson Reports determine targeting options for Facebook and Instagram.

	For channel activation
	Find out where your target group spends time on- and offline.

	Psychological profiles
	Customer groups segmented by needs, goals and values.

Download our free e-book for more information about the power of artificial intelligence in online marketing.

Get inspired, read a user case:

All Hail the Silence

All Hail the Silence is a collaboration of two dance artists, BT and Christian Burns. They used a Kwettr IBM Watson Report to determine their best go to market strategy for the newly formed band on social media.

	User segments
	The first step was to determine user segments, based on psychological profiles. A Watson analysis was made of the social media accounts closely related to the AHTS brand.

	Channel activation
	The second step was to find out where the new target group could best be reached. Watson channel activation report: an insight in the radio, TV and printed media the target group uses most frequently.

	Ads targeting
	The third step was to find the right targeting for Facebook, Twitter, Instagram and Google Ads. A target pack was made by Kwettr, to determine the right parameters, bids and copies for ads.

	Result
	Combined with a Direct Message Campaign and playlist pitches, the first album was launched successfully. A tour for AHTS followed afterwards.