IBM Watson Reports

The IBM Watson platform and database has data of over 800 million people. It can identify and understand any audience by combining over 175 attributes, using artificial intelligence.

Use Watson reports to save money on ads and find new target groups.

Kwettr IBM Watson Reports



Use IBM Watson to


Improve Social Media Ads Campaigns icon

To improve social media ads campaigns

Watson Reports determine targeting options for Facebook and Instagram.

Channel Activation icon

For channel activation

Find out where your target group spends time on- and offline.

Psychological Profiles icon

Psychological profiles

Customer groups segmented by needs, goals and values.


Get inspired, read a user case:


All Hail the Silence

All Hail the Silence is a collaboration of two dance artists, BT and Christian Burns. They used a Kwettr IBM Watson Report to determine their best go to market strategy for the newly formed band on social media.

Kwettr - Case study Bobina - Targets

User Segments icon

User segments

The first step was to determine user segments, based on psychological profiles. A Watson analysis was made of the social media accounts closely related to the AHTS brand.

Channel Activation icon

Channel activation

The second step was to find out where the new target group could best be reached. Watson channel activation report: an insight in the radio, TV and printed media the target group uses most frequently.

Ads Targeting icon

Ads targeting

The third step was to find the right targeting for Facebook, Twitter, Instagram and Google Ads. A target pack was made by Kwettr, to determine the right parameters, bids and copies for ads.

Results icon

Result

Combined with a Direct Message Campaign and playlist pitches, the first album was launched successfully. A tour for AHTS followed afterwards.


Used by

Nocturnal Knights Music logo
AVA Recordings logo
Charmes logo
Black Hole Recordings logo