IBM Watson Reports
The IBM Watson platform and database has data of over 800 million people. It can identify and understand any audience by combining over 175 attributes, using artificial intelligence.
Use Watson reports to save money on ads and find new target groups.
Use IBM Watson to
To improve social media ads campaigns
Watson Reports determine targeting options for Facebook and Instagram.
For channel activation
Find out where your target group spends time on- and offline.
Psychological profiles
Customer groups segmented by needs, goals and values.
Get inspired, read a user case:
All Hail the Silence
All Hail the Silence is a collaboration of two dance artists, BT and Christian Burns. They used a Kwettr IBM Watson Report to determine their best go to market strategy for the newly formed band on social media.
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User segments
The first step was to determine user segments, based on psychological profiles. A Watson analysis was made of the social media accounts closely related to the AHTS brand.
Channel activation
The second step was to find out where the new target group could best be reached. Watson channel activation report: an insight in the radio, TV and printed media the target group uses most frequently.
Ads targeting
The third step was to find the right targeting for Facebook, Twitter, Instagram and Google Ads. A target pack was made by Kwettr, to determine the right parameters, bids and copies for ads.
Result
Combined with a Direct Message Campaign and playlist pitches, the first album was launched successfully. A tour for AHTS followed afterwards.
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