<\/figure><\/div>\n\n\n\nThe shift from mainstream media and radio<\/h4>\n\n\n\n Spotify is becoming more and more important in building the careers of artists. Radio, TV and other \u2018old\u2019 mediums used to be the dominant channels used by record labels. This is shifting towards services like Spotify.<\/p>\n\n\n\n
By launching Discovery Mode, Spotify adds yet another powerful marketing tool for music businesses.<\/p>\n\n\n\n
No budget required<\/h4>\n\n\n\n If Discovery Mode passes the trial period and is adopted on a wider scale, it means that artists can actually get access to this tool without having to allocate any budget.<\/p>\n\n\n\n
Con\u2019s<\/h3>\n\n\n\nRoyalty pay-outs in jeopardy<\/h4>\n\n\n\n As pointed out earlier, where does Spotify set the limit to lowering royalty pay-outs? Will they eventually allow artists to get their tracks featured without even receiving royalties? Would it lead to actual free music?<\/p>\n\n\n\n
Scalability<\/h4>\n\n\n\n Is it a scalable solution? What if all artists on Spotify would like to use this service, has Spotify considered this? <\/p>\n\n\n\n
If the majority of new releases each week get offered for Discovery Mode, what is the added value and will it work? Time will tell, as the 6 months trial period ends later this year.<\/p>\n","protected":false},"excerpt":{"rendered":"
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