{"id":1060,"date":"2022-03-22T12:44:00","date_gmt":"2022-03-22T10:44:00","guid":{"rendered":"https:\/\/kwettr.com\/?p=1060"},"modified":"2023-08-07T14:41:23","modified_gmt":"2023-08-07T12:41:23","slug":"the-youtube-marketing-starters-handbook-for-musicians","status":"publish","type":"post","link":"https:\/\/kwettr.com\/blog\/the-youtube-marketing-starters-handbook-for-musicians\/","title":{"rendered":"The YouTube Marketing Starters handbook for musicians"},"content":{"rendered":"\n
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The YouTube Marketing Starters handbook for musicians<\/h1>\n\n\n

With an abundance of music platforms available for musicians worldwide, one might ask why YouTube is so important. Artists often go above and beyond to create music, why is it so important to add an extra step by also creating (and promoting) a video?<\/p>\n\n\n\n

The answer is easy: the immense reach of YouTube makes it the perfect marketplace for modern musicians. Over 2 billion people log in to YouTube every month, generating billions of video views each day. We can easily state that YouTube is the most powerful music discovery platform in the world.<\/p>\n\n\n\n

YouTube has many interesting features for musicians. This handbook shows you how any artist or record label can market their music on YouTube.<\/strong><\/p>\n\n\n\n

How do I create my own YouTube channel?<\/h2>\n\n\n\n

A YouTube channel is a great tool for any content creator on YouTube. As a musician, think of your channel as a hub for building your image online. Much like Spotify or Apple Music, the channel is the YouTube equivalent of an artist profile. <\/p>\n\n\n\n

Post music videos, links to socials, or create playlists with videos in any genre or topic. YouTube is a modern-day replacement of old school TV; your YouTube channel can function as a TV channel for your fans. Consume content whenever you like, online. <\/p>\n\n\n\n

Creating a YouTube channel is the first step:<\/h3>\n\n\n\n
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  1. Sign in to YouTube.<\/li>\n\n\n\n
  2. Try out any action that requires a channel (f.e. uploading a video, posting a comment or creating a playlist.<\/li>\n\n\n\n
  3. If you don\u2019t yet have a channel you\u2019ll see a prompt to create a channel.<\/li>\n\n\n\n
  4. Check the details and confirm to create a new channel.<\/li>\n<\/ol>\n\n\n\n

    What is an Official YouTube channel?<\/h2>\n\n\n\n

    A YouTube channel can be compared to an artist profile on streaming services and a YouTube Official Artist Channel<\/a> is YouTube\u2019s version of a verified artist profile. An official presence on YouTube, like the blue checkmarks on Twitter for example. Not only is it good for building an image and maintaining your brand awareness, but YouTube also offers customization options, analytical tools and adding and removing auto-generated videos.<\/p>\n\n\n\n

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    The difference between an Official Artist Channel and a Topic Channel<\/h3>\n\n\n\n

    A Topic Channel is an auto-generated channel, created by YouTube when your music is being distributed to YouTube\u2019s own streaming service, YouTube Music<\/a>. Topic Channels are generic channels featuring so-called \u2018art-tracks\u2019: a static image of the music\u2019s artwork with the track title, album title and artist name.<\/p>\n\n\n\n

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    How do I claim my YouTube channel?<\/h2>\n\n\n\n

    To claim a YouTube channel you have to meet certain criteria set out by YouTube. Your Official Artist Channel has to meet these requirements:<\/p>\n\n\n\n