<\/figure><\/div>\n\n\n\nLooking at the rate at which Web 3.0 is developing, large record labels are already creating marketing plans entirely focused on the metaverse. Warner has teamed up with Sandbox to create the first music-themed virtual world called WMG Land. There has even been a fully digital artist, one who didn\u2019t even exist in real life.<\/p>\n\n\n\n
As a record label, Warner acknowledges this step forward and enters now, in an early stage.<\/p>\n\n\n\n
What artists should be aware of\u2026<\/h4>\n\n\n\n The upsides to these new technologies are great, but one must not overlook the possible threats. As happy as some artists may be when they cut out the middleman, those middlemen are also the people who promote, account and market music. <\/p>\n\n\n\n
Not having a record label, distributor or even a publisher is also very tricky as Web 3.0 products still are in their early stages.<\/p>\n\n\n\n
And Web 3.0 might be a big thing in developed countries, but large parts of the world aren\u2019t just there yet.<\/p>\n\n\n\n
To sum up<\/h2>\n\n\n\n Web 3.0 offers many promising opportunities for musicians and fans, including accessibility to music 24\/7 in a spectacular new way. Metaverse, NFTs, cryptos and blockchains are all powerful new entities to be reckoned with by the music industry. However, making the switch to these new technologies brings challenges to the music industry.<\/p>\n\n\n\n
Web 3.0 can be incorporated into the music industry but the change it will cause is so huge that the current ways of marketing music need as least as much attention.<\/p>\n","protected":false},"excerpt":{"rendered":"
To explore what Web 3.0 has to offer for artists and record labels, we first need to understand what this term exactly means. To fully understand Web 3.0, it is useful to also learn more about its \u2018predecessors\u2019 called Web 1.0 and Web 2.0. So before discovering the full potential of Web 3.0 for the music industry, let\u2019s first dive into the past for a little bit.<\/p>\n","protected":false},"author":1,"featured_media":1146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/kwettr.com\/resources\/uploads\/mainimgWeb-3.0-for-the-music-industry.jpg",500,230,false],"thumbnail":["https:\/\/kwettr.com\/resources\/uploads\/mainimgWeb-3.0-for-the-music-industry.jpg",128,59,false],"medium":["https:\/\/kwettr.com\/resources\/uploads\/mainimgWeb-3.0-for-the-music-industry.jpg",500,230,false],"medium_large":["https:\/\/kwettr.com\/resources\/uploads\/mainimgWeb-3.0-for-the-music-industry.jpg",500,230,false],"large":["https:\/\/kwettr.com\/resources\/uploads\/mainimgWeb-3.0-for-the-music-industry.jpg",500,230,false],"1536x1536":["https:\/\/kwettr.com\/resources\/uploads\/mainimgWeb-3.0-for-the-music-industry.jpg",500,230,false],"2048x2048":["https:\/\/kwettr.com\/resources\/uploads\/mainimgWeb-3.0-for-the-music-industry.jpg",500,230,false],"trp-custom-language-flag":["https:\/\/kwettr.com\/resources\/uploads\/mainimgWeb-3.0-for-the-music-industry.jpg",18,8,false]},"uagb_author_info":{"display_name":"Chinouk","author_link":"https:\/\/kwettr.com\/author\/chinouk\/"},"uagb_comment_info":0,"uagb_excerpt":"To explore what Web 3.0 has to offer for artists and record labels, we first need to understand what this term exactly means. To fully understand Web 3.0, it is useful to also learn more about its \u2018predecessors\u2019 called Web 1.0 and Web 2.0. So before discovering the full potential of Web 3.0 for the…","_links":{"self":[{"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/posts\/1144"}],"collection":[{"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/comments?post=1144"}],"version-history":[{"count":4,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/posts\/1144\/revisions"}],"predecessor-version":[{"id":2353,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/posts\/1144\/revisions\/2353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/media\/1146"}],"wp:attachment":[{"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/media?parent=1144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/categories?post=1144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/tags?post=1144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}