Contact us here.<\/a><\/p>\n\n\n\nGoogle\u2019s P-Max campaigns<\/h3>\n\n\n\n
Google Ads incorporated the use of AI in their campaigns. A fairly new type of campaign is called P-Max: Performance Max. It uses artificial intelligence to select the best-suited assets for the best-suited target groups.<\/p>\n\n\n\n
All you need to do is upload content (artwork, videos, copy) and Google simply chooses the right combination of assets per target group. The results are impressive. Note: you must always create a Search campaign first: P-Max campaigns are fed through data collected in Search campaigns.<\/p>\n\n\n\n
The Don\u2019ts<\/h2>\n\n\n\nAdvertising separate products<\/h3>\n\n\n\n
As mentioned above, running ads for separate products such as single releases can be a tricky business. Lots of clicks get wasted and the ones that do perform the action you want them to perform usually don\u2019t make up for the budget spent. Advertising to improve the brand awareness of your record label, on the other hand, would be a better choice.<\/p>\n\n\n\n
Don\u2019t shout<\/h3>\n\n\n\n
Mind your tone of voice, make sure not to shout or ask for sales\/streams in a direct way. Most commonly made mistakes are ads emphasizing \u2018buy my record here\u2019. Results show that on average less than 1% actually performs that action. Be gentle and creative when it comes to copywriting and don’t shout to your fans.<\/p>\n\n\n\n
Mind the rules<\/h3>\n\n\n\n
Facebook and Google close fraudulent ad accounts on a daily basis. The rules set by Google and Facebook are elaborate, breaking the rules on ad copies, images, and style guides often results in a closed ad account. Once an ad account is closed, the chances of getting it reopened are very small.<\/p>\n\n\n\n
Especially if your artist account is connected to your ad account, this is a major problem.<\/p>\n\n\n\n
Find help<\/h3>\n\n\n\n
Running well-performing ads is a difficult task, our advice for artists and record labels is to focus on making music and performing. Online marketing agencies and platforms are experienced and help out with online ads. Kwettr account managers can help you improve ad campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cHalf of the money I spend on advertising is wasted; the problem is I don\u2019t know which half\u201d
\n– John Wanamaker (1838 – 1922). <\/p>\n
A famous quote from a department-store magnate, describing a well-known problem with advertising.<\/p>\n
This blog shows the Dos and Don\u2019ts for successful online advertising campaigns in the music industry.<\/p>\n","protected":false},"author":1,"featured_media":783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/kwettr.com\/resources\/uploads\/mainimgThe-importance-of-online-ads-for-artists-and-record-labels.jpg",500,230,false],"thumbnail":["https:\/\/kwettr.com\/resources\/uploads\/mainimgThe-importance-of-online-ads-for-artists-and-record-labels.jpg",128,59,false],"medium":["https:\/\/kwettr.com\/resources\/uploads\/mainimgThe-importance-of-online-ads-for-artists-and-record-labels.jpg",500,230,false],"medium_large":["https:\/\/kwettr.com\/resources\/uploads\/mainimgThe-importance-of-online-ads-for-artists-and-record-labels.jpg",500,230,false],"large":["https:\/\/kwettr.com\/resources\/uploads\/mainimgThe-importance-of-online-ads-for-artists-and-record-labels.jpg",500,230,false],"1536x1536":["https:\/\/kwettr.com\/resources\/uploads\/mainimgThe-importance-of-online-ads-for-artists-and-record-labels.jpg",500,230,false],"2048x2048":["https:\/\/kwettr.com\/resources\/uploads\/mainimgThe-importance-of-online-ads-for-artists-and-record-labels.jpg",500,230,false],"trp-custom-language-flag":["https:\/\/kwettr.com\/resources\/uploads\/mainimgThe-importance-of-online-ads-for-artists-and-record-labels.jpg",18,8,false]},"uagb_author_info":{"display_name":"Chinouk","author_link":"https:\/\/kwettr.com\/author\/chinouk\/"},"uagb_comment_info":0,"uagb_excerpt":"\u201cHalf of the money I spend on advertising is wasted; the problem is I don\u2019t know which half\u201d - John Wanamaker (1838 - 1922). A famous quote from a department-store magnate, describing a well-known problem with advertising. This blog shows the Dos and Don\u2019ts for successful online advertising campaigns in the music industry.","_links":{"self":[{"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/posts\/781"}],"collection":[{"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/comments?post=781"}],"version-history":[{"count":4,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/posts\/781\/revisions"}],"predecessor-version":[{"id":1901,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/posts\/781\/revisions\/1901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/media\/783"}],"wp:attachment":[{"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/media?parent=781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/categories?post=781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kwettr.com\/wp-json\/wp\/v2\/tags?post=781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}