<\/a><\/figure><\/div>\n<\/div>\n\n\n\nVideos often receive more reactions<\/h2>\n\n\n\n According to a study from Socialinsider<\/a> videos tend to receive more reactions compared to photo and carousel posts. Especially the large profiles (more than 100.000 followers) had a median of 74 reactions to videos. That is 19 more reactions than to carousel posts and 37 more reactions than to photo posts.<\/p>\n\n\n\n <\/figure><\/div>\n\n\n\nTips for generating videos<\/h3>\n\n\n\nAdd subtitles<\/h4>\n\n\n\n Not everyone watches videos on Instagram with sound. So make sure your video contains subtitles. That way, your audience can get what\u2019s being said in your video. In addition, people are more likely to watch the entire video; the more people watch your entire video, the higher your video will rank in the overall ranking of the Instagram algorithm.<\/p>\n\n\n\n
Specs<\/h3>\n\n\n\n Instagram feed videos must have a minimum of 3 seconds and a maximum of 60 seconds. MP4 is the best format and the best specifications are:<\/p>\n\n\n\n
\nAAC audio<\/li>\n\n\n\n 3500 kbps bitrate<\/li>\n\n\n\n H.264 codec<\/li>\n\n\n\n Frame rate of 30 fps<\/li>\n\n\n\n Max. 920px tall<\/li>\n\n\n\n Max. 1080px wide<\/li>\n<\/ul>\n\n\n\nThe most popular videos on Instagram have an average of 26 seconds. Make sure that the first 3 seconds are the most catchy because research shows that viewers who watch the first 3 seconds of a video often watch the rest of the video as well.<\/p>\n\n\n\n
Carousels often receive more likes<\/h2>\n\n\n\nWhat is a carousel?<\/h3>\n\n\n\n A carousel post is a post with which you can upload up to 10 photos or videos at once. You can recognize them by the icon of white stacked squares at the top right of the photo or video and by the dots at the bottom of the photo. A valuable addition to your content strategy.<\/p>\n\n\n\n
Why should you use a carousel?<\/h3>\n\n\n\nPeople spend more time watching your post<\/h4>\n\n\n\n Carousel posts are a good way to shake up your feed and keep Instagram users on your post longer. The longer someone stays, the more likely it is to be pushed for others. In other words, the more time someone spends watching your post, the more the Instagram algorithm will see you\u2019re sharing something interesting and show your post to other users.<\/p>\n\n\n\n
Receive more likes compared photos and videos<\/h4>\n\n\n\n The same study as mentioned earlier by Socialinsider<\/a> showed that carousel posts, depending on the size of the profile, had a much higher engagement rate compared to photos and videos. This is because this type of post gets the best median number of likes per post.<\/p>\n\n\n\nThis can be seen in all profile sizes, although this is less visible with smaller Instagram profiles (they generally get fewer likes), with large profiles with more than 100,000 followers this is clearly visible: 5,670 median likes for carousels, 5,022 median likes for videos and only 4,172 median likes for photos.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nIdeas for carousel posts<\/h3>\n\n\n\nSplit panorama photos<\/h4>\n\n\n\n Do you have a panoramic photo, but do you want your audience to see the details as well? Then cut your photo into several pieces and post them in a carousel.<\/p>\n\n\n\n