{"id":890,"date":"2020-05-07T10:34:00","date_gmt":"2020-05-07T08:34:00","guid":{"rendered":"https:\/\/kwettr.com\/?p=890"},"modified":"2023-07-05T15:03:21","modified_gmt":"2023-07-05T13:03:21","slug":"instagram-blog-part-1-how-to-become-a-content-king","status":"publish","type":"post","link":"https:\/\/kwettr.com\/blog\/instagram-blog-part-1-how-to-become-a-content-king\/","title":{"rendered":"Instagram blog part 1: how to become a content king"},"content":{"rendered":"\n
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Instagram blog part 1: how to become a content king<\/h1>\n\n\n

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly fit for artists and record labels. Learning all there is to know about Instagram is not as easy as it seems; constantly changing rules by Facebook \/ Instagram and continuous developments on the technical side make this a challenge, to say the least.<\/p>\n\n\n\n

That is why we have made this weekly recurring blog: to help artists and labels improve their Instagram marketing activities.<\/strong><\/p>\n\n\n\n

In the first edition of this blog, we will tackle 4 topics, all related to content marketing for the music industry. Let\u2019s kick off with a content theme.<\/p>\n\n\n\n

Make your profile visually appealing by using a content theme<\/h2>\n\n\n\n

Why should you use a content theme?<\/h3>\n\n\n\n

Using a content theme on Instagram creates visual consistency. After a while, your audience will start associating your content with your name and your content becomes more recognisable. In addition, your design-minded followers will be encouraged to come back to your profile and Instagram bio for more.<\/p>\n\n\n\n

How to create a content theme<\/h3>\n\n\n\n

Pick your colours<\/h4>\n\n\n\n

What colours do you want people to associate with you? Try to include these colours in your posts as much as possible.<\/p>\n\n\n\n

Pick your filters<\/h4>\n\n\n\n

One way to develop a recognizable theme on Instagram is to use a specific filter for all your content. Play around with some filters to find out which one suits the best with your values and the story you\u2019re telling.<\/p>\n\n\n\n

Determine what type of content you\u2019re going to post<\/h3>\n\n\n\n

Are you going to post photos and videos with people, close-ups of faces, gigs, studio sessions, the artwork of your releases? Of course, you don\u2019t have to limit yourself to one type, but it will help you to have a general idea of the type of content you want to post.<\/p>\n\n\n\n

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Videos often receive more reactions<\/h2>\n\n\n\n

According to a study from Socialinsider<\/a> videos tend to receive more reactions compared to photo and carousel posts. Especially the large profiles (more than 100.000 followers) had a median of 74 reactions to videos. That is 19 more reactions than to carousel posts and 37 more reactions than to photo posts.<\/p>\n\n\n\n

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Tips for generating videos<\/h3>\n\n\n\n

Add subtitles<\/h4>\n\n\n\n

Not everyone watches videos on Instagram with sound. So make sure your video contains subtitles. That way, your audience can get what\u2019s being said in your video. In addition, people are more likely to watch the entire video; the more people watch your entire video, the higher your video will rank in the overall ranking of the Instagram algorithm.<\/p>\n\n\n\n

Specs<\/h3>\n\n\n\n

Instagram feed videos must have a minimum of 3 seconds and a maximum of 60 seconds. MP4 is the best format and the best specifications are:<\/p>\n\n\n\n