{"id":916,"date":"2020-05-14T10:52:00","date_gmt":"2020-05-14T08:52:00","guid":{"rendered":"https:\/\/kwettr.com\/?p=916"},"modified":"2024-02-20T13:16:36","modified_gmt":"2024-02-20T12:16:36","slug":"instagram-blog-part-2-how-to-get-the-most-out-of-your-caption","status":"publish","type":"post","link":"https:\/\/kwettr.com\/blog\/instagram-blog-part-2-how-to-get-the-most-out-of-your-caption\/","title":{"rendered":"Instagram blog part 2: how to get the most out of your caption"},"content":{"rendered":"\n
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Instagram blog part 2: how to get the most out of your caption<\/h1>\n\n\n

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly fit for artists and record labels. Learning all there is to know about Instagram is not as easy as it seems; constantly changing rules by Facebook \/ Instagram and continuous developments on the technical side make this a challenge, to say the least.<\/p>\n\n\n\n

That is why we have made this weekly recurring blog: to help artists and labels improve their Instagram marketing activities.<\/strong><\/p>\n\n\n\n

Last week we spoke about content marketing<\/a>. This week we will cover everything you need to know to create the perfect caption.<\/p>\n\n\n\n

The use of emojis in the caption can increase engagement up to 1,32%<\/h2>\n\n\n\n

Research by Socialinsider<\/a> showed that, depending on the type of post, the use of emojis increased engagement by 1.32%. For photos, the engagement went from 2.15% to 2.72% when emojis were used. For carousels, this increased from 2.52% to 3.06% and for videos from 1.88% to as much as 3.20%.<\/p>\n\n\n\n

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Why emojis increase engagement<\/h3>\n\n\n\n

Emojis equal to the human face<\/h4>\n\n\n\n

Research shows that when people look at an emoji their brains behave in the same way as when they look at a real human face. In other words: emoticons are considered equal to the human face by your brain. This explains why posts with emojis have higher engagement than posts without emojis because people think differently about emojis than they do about a text.<\/p>\n\n\n\n

Emojis correlate with happiness<\/h4>\n\n\n\n

A study showed that when a person uses an emoji, he\/she experiences pleasure, happiness, personal interaction, usability and richness of information. Thus, emojis are both pleasant and helpful in communication. The audience interacting with your post will feel happier, which is, of course, a great way to get your message across!<\/p>\n\n\n\n

Easy and fast to process<\/h4>\n\n\n\n

The human brain has the capacity to process images 60,000 times faster than text. Since emojis are images, they are also faster to process than text. In other words: an emoji is worth 60,000 words and therefore also a fast way to get your message across to your audience!<\/p>\n\n\n\n

How many emojis should you use?<\/h4>\n\n\n\n

Don\u2019t be afraid to use a lot of emojis, because the same research by Socialinsider showed that the following number of emojis per type of post works best:<\/p>\n\n\n\n