<\/figure><\/div>\n\n\n\nWhy emojis increase engagement<\/h3>\n\n\n\nEmojis equal to the human face<\/h4>\n\n\n\n Research shows that when people look at an emoji their brains behave in the same way as when they look at a real human face. In other words: emoticons are considered equal to the human face by your brain. This explains why posts with emojis have higher engagement than posts without emojis because people think differently about emojis than they do about a text.<\/p>\n\n\n\n
Emojis correlate with happiness<\/h4>\n\n\n\n A study showed that when a person uses an emoji, he\/she experiences pleasure, happiness, personal interaction, usability and richness of information. Thus, emojis are both pleasant and helpful in communication. The audience interacting with your post will feel happier, which is, of course, a great way to get your message across!<\/p>\n\n\n\n
Easy and fast to process<\/h4>\n\n\n\n The human brain has the capacity to process images 60,000 times faster than text. Since emojis are images, they are also faster to process than text. In other words: an emoji is worth 60,000 words and therefore also a fast way to get your message across to your audience!<\/p>\n\n\n\n
How many emojis should you use?<\/h4>\n\n\n\n Don\u2019t be afraid to use a lot of emojis, because the same research by Socialinsider showed that the following number of emojis per type of post works best:<\/p>\n\n\n\n
\n23 emojis for video posts<\/li>\n\n\n\n 24 emojis for carousel posts<\/li>\n\n\n\n 20 emojis for photo posts<\/li>\n<\/ul>\n\n\n\n <\/figure><\/div>\n\n\n\nUse hashtags to generate more awareness and increase engagement<\/h2>\n\n\n\nWhat is a hashtag<\/h3>\n\n\n\n A hashtag is a word or phrase that begins with \u2018#\u2019 and is used on social media to identify a message about a specific subject. Hashtags are an effective way to get attention and grow your account. Using only one good hashtag can increase engagement by up to 12.6%! So it\u2019s definitely worth developing a good hashtag strategy if you want to grow your account.<\/p>\n\n\n\n
Types of hashtags<\/h3>\n\n\n\n There are 3 types of hashtags: Community-hashtags, Brand-hashtags and Campaign-hashtags. It is important to understand how the different types of hashtags and their audiences help to develop an effective hashtag strategy.<\/p>\n\n\n\n
Community-hashtags<\/h4>\n\n\n\n Community-hashtags connect like-minded users around a specific subject. The use of these hashtags is a good way to improve your searchability, connect with others, gain more followers and grow your own community. There are 9 different types of Community-hashtags:<\/p>\n\n\n\n
\nHashtags indicating a niche or branch,<\/strong> such as #progressivetrancedj or #technoproducer<\/li>\n\n\n\nHashtags with acronyms,<\/strong> such as #AMA (Ask Me Anything) or #FOMO (Fear Of Missing Out)<\/li>\n\n\n\nHashtags that use a location,<\/strong> such as #madeinamsterdam or #chicagohouse<\/li>\n\n\n\nHashtags that indicate a product or service,<\/strong> such as #album or #vinyl<\/li>\n\n\n\nHashtags for Instagram-communities in your branch,<\/strong> such as #producersofinstagram or #composersofinstagram<\/li>\n\n\n\nHashtags for certain events or seasons,<\/strong> such as #ADE (Amsterdam Dance Event) or #miamimusicweek<\/li>\n\n\n\nDaily hashtags,<\/strong> such as #throwbackthursday or #newmusicfriday<\/li>\n\n\n\nHashtags with emojis,<\/strong> such as #\ud83c\udfb6 or #\ud83d\udcc0<\/li>\n\n\n\nHashtags with phrases relevant to what you do,<\/strong> such as #staypositive or #trysomethingnew<\/li>\n<\/ul>\n\n\n\nIt\u2019s recommended to use different hashtags for your posts and stories, so you can reach different communities. The best way to find community-oriented hashtags is to see which hashtags your audience or favourite accounts use.<\/p>\n\n\n\n
If you want to create your own community hashtag, keep in mind that the smaller the scope of the hashtag, the more users will be involved. So don\u2019t be afraid to find a niche interest or topic you want to build a community around.<\/p>\n\n\n\n