Author name: Chinouk

Since 2004 the world of digital dance music has been dominated by Beatport. The largest DJ download portal in the world, surviving other landmark DJ shops such as Trackitdown, Audiojelly and DJTunes. Amongst DJ’s, Beatport is a benchmark for newly released tracks; the Beatport genre and main chart are constantly under close supervision by all dance minded enthusiasts.

“Half of the money I spend on advertising is wasted; the problem is I don’t know which half”
– John Wanamaker (1838 – 1922).

A famous quote from a department-store magnate, describing a well-known problem with advertising.

This blog shows the Dos and Don’ts for successful online advertising campaigns in the music industry.

To be a musician it isn’t only about music production, performing, and being creative in general, nowadays it is also about self-promotion of your releases.
These days musicians are spending 50% of their time making music, and the same amount of time trying to make someone actually listen to it.

The creative process of a musician is always the starting point for any musical career. But from the first notes and words to appear on paper until a sold-out venue there is a long way to go. Figuring out how to get music on Spotify often seems like a challenging task for independent artists. Let’s take a closer look at the importance of digital distribution in the music industry.

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly fit for artists and record labels. Learning all there is to know about Instagram is not as easy as it seems; constantly changing rules by Facebook / Instagram and continuous developments on the technical side make this a challenge, to say the least.

That is why we have made this weekly recurring blog: to help artists and labels improve their Instagram marketing activities.

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly fit for artists and record labels. Learning all there is to know about Instagram is not as easy as it seems; constantly changing rules by Facebook / Instagram and continuous developments on the technical side make this a challenge, to say the least.

That is why we have made this weekly recurring blog: to help artists and labels improve their Instagram marketing activities.

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly fit for artists and record labels. Learning all there is to know about Instagram is not as easy as it seems; constantly changing rules by Facebook / Instagram and continuous developments on the technical side make this a challenge, to say the least.

That is why we have made this weekly recurring blog: to help artists and labels improve their Instagram marketing activities.

Managing social media accounts requires a well thought out strategy and a good knowledge of your marketing goals. One of the most important social media channels is Instagram, a medium perfectly fit for artists and record labels. Learning all there is to know about Instagram is not as easy as it seems; constantly changing rules by Facebook / Instagram and continuous developments on the technical side make this a challenge, to say the least.

That is why we have made this weekly recurring blog: to help artists and labels improve their Instagram marketing activities.

Streaming services play an important role in the modern music industry. A crucial step to mainstream success is being able to reach the masses. Generating revenue is incremental to reaching large crowds. Spotify is a key player when it comes to music streaming services, followed by Apple Music.

SEO and SEA are two of the most underestimated parts of online marketing for musicians and record labels. Over the past decade, we’ve seen a shift toward advertising on social media instead of other ads giants like Google. Let’s take a closer look at how the music industry can contact a stunning 95% of all internet users.