Bandcamp is an online music service for bands, artists, record labels and fans. A place where fans can find all there is to know about their favourite artist or band, and for bands the perfect place to market their music with a personal touch.
What exactly makes Bandcamp the big player they are today? Let’s dive deeper…
Apple Music, Spotify, Amazon, Deezer, Beatport… getting featured on one of these portals means the world to most artists. It’s like getting your cd featured on the top shelves of a record store: everybody can see your release. Important for many reasons, but how can this be achieved? Here is a guide to maximising features.
“Buy my album….stream my new single…. visit my concert…” All too easy to use as posts on Twitter, Facebook and Instagram if you’re an artist. Tell people where you will be performing or when your new release hits the stores, is part of so-called transactional marketing activities.
Spotify for Artists is a free platform of Spotify that allows you to claim your Spotify artist profile, become verified, and access statistics and tools to develop your musical career. It is accessible to any artist who has at least one song on Spotify.
With an abundance of music platforms available for musicians worldwide, one might ask why YouTube is so important. Artists often go above and beyond to create music, why is it so important to add an extra step by also creating (and promoting) a video?
The YouTube Marketing Starters handbook for musicians Read More »
Power of a music video: added value
Back in the ‘80-ties and ‘90-ties music videos were without a doubt the most important creative content to support a new release. Pre-internet era music releases involved videos to stand out in the crowd, be noticed. Channels like MTV nowadays hardly play a role in promoting music videos.
On June 17 2016 Korean brand Pinkfong released their video ‘Baby Shark Dance’, and the rest is history. On February 11 2021 the video was the most viewed video of all time, surpassing the former record holder ‘Despacito’ by Luis Fonsi. ‘Baby Shark Dance’ currently has 9.5 billion views on YouTube.
Spotify Discovery Mode is a new marketing tool made by Spotify, aimed to serve new tracks from artists to a new set of listeners.
Spotify Discovery Mode: a curse or a blessing for independent artists? Read More »
Many people think it’s not important to judge an album by its cover. Because what matters is not the outside, but the music on the inside. However, the outside image, which is the visual cover, should attract the attention of new listeners, even inspire them, and give a representation of what the album contains on the inside. For this reason, it’s important to take good care of the cover of your album, because it’s the cover that reflects the identity of your musical image.
TikTok, a social media giant which by now is known by virtually any musician or record label in the world, is still a mystery for most of the music industry experts. It grows in such proportions and speed, and especially in a target group so young, that music marketeers can hardly get their heads around it. Artists want to find out how to make money on TikTok.
